These shapes, as well as type, were often hand-drawn by Bass to create a casual appearance, always packed with a sophisticated message. Bass decided to create a controversial title sequence. When he worked for film studios he offered them a package: main and credit titles, a symbol or trademark, a screen trailer, posters (half sheets, one sheet, three sheet, six sheet, twenty-four sheet), an insert, lobby cards, trade ads and magazine ads. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.” Much of Saul Bass’s work thereafter was made in close collaboration with Bass was one of the first to realize upon the storytelling potential of the opening and closing credits of a film. Saul Bass. You’ve seen Saul Bass’s work. It’s safe to say that Saul was the man who altered the golden rules of design with his simple, yet out of the box thinking. Saul Bass is a genius. One of those hits was the movie poster Bass created for Alfred Hitchcock’s Vertigo (1958). Stanley Kubrick shot the battle sequences depicted on the boards (the final battle between the slaves and the Romans) in Spain, but due to their ferocity many sequences were cut and do not survive today.” I gave a talk for the Arizona Advertising and Marketing Association some time back, and during that presentation -- it was actually a conference -- Saul Bass was one of the co-presenters in the forum. In fact, he started up his own practice in 1952 and a few years later established his private firm as Saul Bass & Associates. Bass was born in 1920 in New York City, to Jewish immigrants. There are 6,128 graphic design works online. Saul Bass sadly passed away in 1996, but left an inspiring collection of work. Saul Bass was a world renowned and respected graphic designer. Saul Bass might be the single most accomplished graphic designer in history. During 1940’s he took up some Hollywood projects, which involved the print work for promotional purposes. Toward the end of his career, Saul Bass was “rediscovered” by James L. Brooks and Martin Scorsese, who urged the Basses to return to main title design. Saul Bass (; May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. Saul Bass may very well be one of the most influential film artists to only have directed a single film himself. Reply. Bass's posters, however, typically developed simplified, symbolic designs that visually communicated key essential elements of the film. He attended night classes with a famous Hungarian-born designer, György Kepes. Gestalterportrait, 2014. It was this kind of innovative, revolutionary work that made Bass the revered graphic designer he is today. class=”statcounter”>