Looks like you’ve clipped this slide to already. If you continue browsing the site, you agree to the use of cookies on this website. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for interpersonal communication as well. The uses and gratifications theory came about in the 1950s, at this time it was quite a refreshing view which was unlike the schematics of the effects models. uses and gratifications theory presentation video Jessica Gonzalez. Now customize the name of a clipboard to store your clips. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. Uses and gratifications theory Muhammad Sohaib Afzaal. The approach suggests that people use the media to fulfil specific gratifications. This chapter reviews representative research in the family communication context and its applications to the U&G theoretical framework. ... What to Upload to SlideShare SlideShare. An effective factor for mass communications practitioners to have is the ability to persuade the publics. This theory would then imply that the media compete against other information sources for viewers' gratification. Uses and Gratifications Theory Zoe Lorenz. Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. USES & GRATIFICATION THEORY Phạm Lê Diệu Trang – s3311626 Đặng Thanh Thảo – s3298804 3. The focus of Uses Gratification Theory (UGT) is what exactly people do with media instead of what media does to people. It portrays the media as a hypodermic needle which when well directed will convey consistent and carefully crafted messages to an easily swayed mass audience in order to yield uniform effects (Hanson 2008; McQuail 2010). The Effects Model or the Hypodermic Model 2. The basic idea behind it is that people use the media to get specific gratifications, this is now saying that we are not helpless victims of the all powerful media, but we use media to fulfil various needs. Audience theory There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience. M.SOHAIB AFZAAL. -Because of the internet today, I can search absolutely anything I want and retrieve an answer to my question. Uses and Gratifications Theory -People use media to gain more information about the world around them. 1. Prezi Video + Unsplash: Access over two million images to tell your story through video The Uses and Gratification theory considered one of the great theories in media research is a media theory propounded by Blumer and Katz (1974). This can be done with the support of communication theories. Uses and gratification (u&g) theory The theoretical framework of Uses and gratification (u&g) theory his study is the uses and gratification (u&g) theory which was introduced by Blumler and Katz (1974). DEFINITION The 'Uses and Gratification' theory deals with the effect of people on the media. Clipping is a handy way to collect important slides you want to go back to later. The Uses and Gratifications Theory gives an individual audience member the power to control… Information and Education – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. First, it characterizes media users as active in their selection of the media they consume. 1. Sarah Turney. Uses and Gratifications merupakan salah satu teori komunikasi massa. Gratification of needs is the most important role of media for humans. Uses and gratification theory. Uses and Gratifications Theory is an approach that is used to understand mass communication. Uses and Gratifications Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Line. See our Privacy Policy and User Agreement for details. uses and gratification theory 1. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. What media does to people...
Most of the theories on media explain about the effects media has on people. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, … Uses & gratification theory 1. Teori ini dikembangkan oleh Elihu Katz, Jay G.Blumler, dan Michael Gurevitch. Academia.edu is a platform for academics to share research papers. Two such communication theories include the Uses and Gratifications Theory and the Agenda- Setting Hypothesis. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. USES AND GRATIFICATION THEORY Disusun Oleh: FADILA HAYATI PUTRI 210110130025 MANKOM A Dosen Pengampu: 1. 11:38. -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974)
3. If you continue browsing the site, you agree to the use of cookies on this website. To support customers with accessing online resources, IGI Global is offering a 50% discount on all e-book and e-journals. Each theory is used with mass media to send out a message to an audience. uses and gratification theory 1. There are many theories in communication related to public relations. In this theory, everyone is presumed to have the power over how much they use media to satisfy their needs. Uses & Gratification Theorymedia research is referred to as 'uses and gratifications' O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Abstract. Uses & gratification theory camilleproyart. Uses and Gratification Theory 1. Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. The music we choose to listen to is a good example of how the Uses & Gratification theory comes into play. The most recent interest surrounding Uses and Gratifications Theory is the link between the reason why media is used and the achieved gratification. See our Privacy Policy and User Agreement for details. UGT is an audience-centered approach to understanding mass communication. Clipping is a handy way to collect important slides you want to go back to later. DR. ANTAR VENUS, M.A.Comm. -Whereas when my parents and grandparents were youths, before the This opportunity is ideal for librarian customers convert previously acquired print holdings to electronic format at a 50% discount. Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The Pennsylvania State University . We listen to music that fits our mood, or to use it to make us feel better, or to for social motives -e.g getting into a band your friend likes so you can go to a gig with Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Research has identified loneliness as a significant psychological and social factor affecting social media consumption, particularly in the case of adolescents (Lou et al., 2012). Uses and Gratifications Theory and its Connection to Public Relations. A constructive attribute of public relations is to communicate effectively with publics. Cognitive Disonance Theory from Askita Hary Anjany Faiz Sujudi. It deals with how and why people adopt specific media to satisfy their needs. Uses and gratification theory of communication explains how people use media to fulfill their needs. Uses and gratification theory 1. Cognitive needs: People use media for acquiring knowledge, information etc., Therefore, it is not surprising that this attracts the interest of researchers to study this cyber-social phenomenon. No public clipboards found for this slide. If you continue browsing the site, you agree to the use of cookies on this website. It explains how people use the media for their own need and get satisfied when their needs are fulfilled. The Uses and Gratifications Theory suggests there are certain reasons why an audience responds to different media texts: Reason Description; Uses and gratifications (U&G), in particular, is a theory that focuses on people's use of media and other forms of communication (e.g., interpersonal or family) to satisfy their own needs and desires. They are engaged and motivated in their media selections. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Be A Great Product Leader (Amplify, Oct 2019) Adam Nash. [13] UGT researchers are developing the theory to be more predictive and explanatory by connecting the needs, goals, benefits, and consequences of media consumption and use along with individual factors. Abstract: Social media continues to gain enormous popularity. -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. If you continue browsing the site, you agree to the use of cookies on this website. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for Uses and gratifications theory relies on two principles about media users. Media Studies Key Concepts Audience Compiled for Sandringham by David Allison Based on material by Steve Baker, Nick Lacey and Jacqui Bennet… Katz, Blumler, and Gurevitch Uses and gratification theory • Cognitive needs • Affective needs • Personal Integrative needs • Social Integrative needs • Tension free needs 2. See our User Agreement and Privacy Policy. – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 5cdcd9-NWE0Z In other words, it can be said that the theory argues what people do with media rather than what media does to people. Gratification of needs is the most important role of media for humans. The theory describes mass communication, as it provides an approach that is audience-centered. If you continue browsing the site, you agree to the use of cookies on this website. Two of these theories are the Uses and Gratifications Theory and the Agenda-Setting Hypothesis. Entertainment – Viewers watch programmes for enjoyment. If you continue browsing the site, you agree to the use of cookies on this website. Uses and gratifications theory has also focused on the different social and psychological circumstances of media engagement (Rubin, 2002). Uses & Gratification Theory
media research is referred to as 'uses and gratifications'
2. Theory Review Uses and Gratification Theory This theory was framed by Elihu Katz, Jay Blumler, and Michael Gurevitch in the 1970s. The Uses and Gratification theory discusses the effects of the media on people. Dec. 2, 2020. MERIA OCTAVIANTI, S.Sos., M.Si Mata Kuliah: TEORI KOMUNIKASI JURUSAN MANAJEMEN KOMUNIKASI FAKULTAS ILMU KOMUNIKASI UNIVERSITAS PADJADJARAN TAHUN AJARAN … From this perspective, people don’t use media passively. Uses and Gratifications Theory M.SOHAIB AFZAAL 2. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI Originators and Key Contributors: Uses and gratification theory builds off of a history of communication theories and research. Audience Theory
There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience.
The Effects Model or the Hypodermic Model
The Uses and Gratifications Model
Reception Theory
4. This theory has been used extensively to study media audience and explore the uses of … The theory also holds that audiences are responsible for choosing media to meet their needs. CHAPTER 22 Uses and Gratifications Theory (UGT) UGT argues that people actively seek out specific media and specific content to obtain specific gratifications or results. Uses and gratification theory-presentation, No public clipboards found for this slide. The Uses and Gratifications Model 3. Slideshow search results for uses and gratification theory Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types of media in order to strengthen, modify or enhance parasocial relationships people develop with … Uses and gratifications theory 1. watching TV), and from the social context in which it is used (e.g. If you continue browsing the site, you agree to the use of cookies on this website. Reception Theory 4. Now customize the name of a clipboard to store your clips. Uses and gratification theory - Duration: 11:38. theatre tutorials 3,889 views. You can change your ad preferences anytime. Uses and Gratifications theorists explain … The mass media compete with other sources of gratification, but gratifications can be obtained from a medium’s content (e.g. Uses and Gratifications Originally created by Theorists: Blumler and Katz (1974) Uses and Gratification (U&G) Model: Definitions like comment share Uses and Gratifications: Explanation The Uses and Gratifications theory is relevant to social media because it originated from The theory places more focus on the audience and taking them into more consideration rather than the actual message itself by asking “what people do with media” rather than “what media does to people” - … Blog. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. This includes entertainment, relaxation or in … watching soap operas), from general exposure to the medium (e.g. Looks like you’ve clipped this slide to already. 2. Uses and gratification theory of communication explains how people use media to fulfill their needs. Focuses on why people use particular media
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